Beverly Center, City of Los Angeles' Kick Off Location for Fashion's Night Out

On Thurs., Sept. 8, Los Angeles Mayor Antonio Villaraigosa welcomes Fashion's Night Out back to Los Angeles for a second year with an appearance at Beverly Center. Mayor Villaraigosa announced, "I am proud that for the second straight year the City of Los Angeles is participating in Fashion's Night Out. This event showcases the diverse and creative talent of our fashion industry that generates $5.7 billion in sales for the City and directly supports over 100,000 jobs."

Beverly Center's Opening Ceremony for the citywide event commences at 5 p.m. with Mayor Villaraigosa followed by a luxury fashion show at 5:30 p.m. Other planned activities include a second fashion show at 8 p.m., which will showcase the Center's contemporary/junior merchants. This year marks Beverly Center's second-year collaboration with Fashion's Night Out, The City of LA and the Mayor's Office of Economic and Business Policy. Fashion's Night Out (FNO) 2011 is also marked by new sponsors joining the local effort and includes Presenting Sponsor BMW North America and Supporting Sponsors Maybelline New York, Obika Mozzarella Bar, Pisco Portón and WEN by Chaz Dean and Chaz Dean Salon Hollywood. Free self-parking will be available from 3-11 p.m.

2011's participating stores (partial list) include luxury retailers like BURBERRY, FENDI, LOUIS VUITTON, OMEGA, PRADA, SALVATORE FERRAGAMO and YVES SAINT LAURENT that will join anchor stores Bloomingdale's and Macy's. Contemporary/junior and point of difference brands BCBGMAXAZRIA, Bebe, Ben Sherman, Express, Forever XXI, Henri Bendel, Max&Co., Steve Madden, Traffic Los Angeles, True Religion Brand Jeans, White House l Black Market and many more are also featured. Further, Beverly Center has aligned with HL Group, who will be working with top designers and luxury merchants for a fashion show and exclusive in-store activations at the Center to make it the first and only stop of the night. For specific programming at Beverly Center for FNO, please go to the FNO website (www.fashionsnightout.com) on August 15th for event information.

Fashion's Night Out is an unprecedented global initiative originally created in 2009 to celebrate fashion, restore consumer confidence and boost the industry's economy during the recession. On Sept. 8, 2011, in response to overwhelming demand, Fashion's Night Out will return to New York City, Los Angeles and over 100 other cities nationwide to highlight fashion and support retail with exciting events that include designer appearances, celebrity guests, fashion shows and musical performances. In the United States, the program is collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company and the City of New York. Find more information at www.fashionsnightout.com and on Facebook and Twitter (@fnonyc, #FNO).

Fashion's Night Out returns to Beverly Center for a second year in conjunction with a worldwide celebration of fashion. The Center's participation is part of a national effort to drive the retail economy in Los Angeles, create shopping excitement and celebrate LA's iconic fashion influences that are synonymous with Beverly Center. With more than 25,000 people in attendance and 80 participating stores in 2010, Beverly Center experienced an unprecedented response to this high-profile event. On Sept. 8, Beverly Center will host a star-studded evening with a large-scale fashion show, shopper incentives, music and more. For details, visit www.beverlycenter.com.

ABOUT US
BEVERLY CENTER is Southern California's premier fashion destination with 160 distinctive specialty boutiques reflecting the diverse styles and tastes of Los Angeles, including Louis Vuitton, Gucci, Burberry, D&G and True Religion. In addition, point of difference retailers like Salvatore Ferragamo, Henri Bendel, Traffic, Ben Sherman, Desigual and J. Lindeberg make Beverly Center a unique shopping destination. Tiffany & Co., Prada, Fendi, Omega, Superdry, and The Capital Grille joined the Center in 2010. Jimmy Choo and Yves Saint Laurent will join the Center in summer 2011.

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